Advertising & Google
Advertising & Google
harness SEO to work for you
Advertising can be a huge money drain for small practices. But you do not need to pay for advertising. There are enough free ways to get the word out about your practice that paying for ads is just not needed to build your client base.
Do not use google ads. Not ever. They drain your budget quickly and have minimal returns in client revenue. Instead, focus on moving your web page to the top 2-3 spots on the first page of google for search terms that people would use when looking for services like yours. Research shows that people will visit the top 3 unpaid web pages when conducting a google search. This sounds challenging but there’s a systematic approach that works to move your page to the top spot on any search engine. First, your SEO terms count- big time. SEO stands for “search engine optimization” and refers to the algorithm that search engines like Google use to decide which page goes where on the search results list. Use Google Trends to find which terms and phrases are searched most frequently in regards to your type of business. Think about terms or phrases that potential clients would use in searching for a business like yours, type it into the Google Trends search, and see which terms are ranking the highest. These terms and phrases need to be included in the SEO settings of your web page in order for your website to rank on Google. The search terms also need to be repeated in the content of your website. Google uses the SEO settings & the content of your site in its algorithm. Additionally website responsiveness and design are taken into account. Have you noticed that the self made web pages from DIY web design companies aren’t ranking in the top spot of Google? A professional, well designed site with focused content and copy, and a solid SEO foundation can make or break your business listing on Google. Imagine how much revenue your business would save if you didn’t need to pay for advertising!
If you want to execute the formula on your own but don’t know where to find the SEO portion of your web page, call your web host and ask for help.
The next step to moving your web page to the top spot is to get people to visit your web page. The more people who visit your page, the higher it goes on the list in Google. Our next article offers tips for using social media to drive people to your website.
Now go work your magic.
Marketing + Wellness