The 5 Step Blog Formula
Blogs are a tried and true approach to increase traffic to your website, but the internet has evolved and search engine algorithms have changed the game.
“I’ve poured my heart out time and time again and no one is even reading these blogs!”
“How can my blogs help people if they’re not reaching anyone?”
“I’m so frustrated that all of this work and energy I’m putting into writing my blogs isn’t boosting my google rankings or increasing traffic to my page.”
The 5 Step Formula
Our simple, easy to implement formula shows you how to harness the power of blogs and SEO to boost your Google ranking.
1. Who wants to read your blog anyway?
You know your target audience better than anyone. Try to get inside their heads and think about what is going on in their lives that you have the answer or solution for. Example: Is your audience filled with new mothers? Is a common issue among mothers finding space to hold onto a little of their non-mother selves? Yes! An excellent blog posting would be to offer a solution for this issue. “Reclaim YOU in Just 5 minutes a day”. Fill your blog with useful tips such as creating a vision board, morning sun salutation, or writing an evening gratitude list. The key to getting your readers to read & share your blog is to find a solution for a problem. When it’s time to write a blog just ask yourself, “what issues does my audience have and do I have the answer?” If you cannot think of a problem that your audience needs solved, you can of course create one for them such as “3 Nutrient Deficiencies You Have and Don’t Know It”. Fear based marketing works, but really sit with this kind of approach and see how it feels for you and the way you want to represent your brand.
Now that you’ve come up with a solution to make your audience’s lives easier, you’ve got to get them to click on your blog. It doesn’t matter how many degrees you have or how much of an expert you are on the topic, no one is going to read it if the title doesn’t draw them in. To engage your audience you need a catchy headline that will make people want to read your blog. Most people don’t have time to sit down and focus on a full article, but will scan a quick 3-5 step solution for their problem. For a more in depth sharing of information, create blog series breaking down the information in smaller, easy to consume blog posts.
2. How do I get my blog to show up on google? SEO MAGIC!
This is where most people struggle with their blogs. You write the most amazing masterpiece, press publish, and wait….and wait…...and no new traffic comes to your page, no one is reading your blog, and you feel defeated. Search engines have formulas for how they rank web pages and decide where they go when someone searches for a topic. Google keeps data on all of those searches and you can use that information to boost your own rankings. Google Trends allows you to search for terms that people are using and which phrases are the most popular when seeking information on the internet. Once you’ve written your blog post, use Google Trends to choose your title. Think about different phrases people would google to find the information in your blog. Google Trends will show you where these search terms rank and even give suggestions on other phrases that people are using to search for the information. This can also be a tool to use if you’re out of ideas for blogs. In Google Trends you could type in a key characteristic of your target audience such as “new mothers” and see what phrases are searched the most in relation to “new mothers” and viola! You have a new blog post topic.
Once you’ve found a popular google search phrase, incorporate that into your blog title and into the body of your blog. Google uses a two fold approach to choosing which web pages or blogs will get top ranking so you need to repeat the most popular search phrases in the body of your blog.
3. A Picture is Worth a Thousand Words
SEO listings are intricate and you need to take advantage of every possible way to boost your search engine ranking. Every blog needs an image attached in some capacity or else you’re losing out on some of that SEO magic. When you save your image file in your blog’s web hosting site, your web page will ask you to name that image file. Name it with a popular phrase from Google Trends, but choose a different one than you chose for your blog title. This offers even more opportunities for your blog to show up on searches. Having an image associated with your blog post also allows you to post your blog to Pinterest if you overlay the title of your article on the image (if your web host doesn’t do this for you, check out Canva). Pinterest can be a good source of generating traffic and has a similar feature to Google Trends specific to Pinterest.
4. SEO Descriptions
Most bloggers who aren’t getting the traffic they’re hoping for are not harnessing the power of individual page SEO descriptions. The web site as a whole has a SEO description which is useful when people are searching your business name or key themes of your business. But every time you create a new page on your website or a new blog post, you need to write a power packed SEO description for that specific page. But how do you do that? Go back to Google Trends, think about who and where your audience is and what terms they would use to search the information in your blog. Work in as many of the phrases from the Google Trends result as possible into your page SEO description. If you’re targeting an audience in a specific geographic location, be sure that city or region is named in your SEO description. If you’re targeting a national or international audience, be sure not to put a specific region in your SEO description such as your business location. If you’re writing a blog to engage people into your business, be sure to not only link your business to the blog, but also name it in your SEO description. Every web hosting platform has an SEO description area for each blog post or new web page.
5. Shout it from the rooftops!!
Now that you’re blog is ready to go and is properly configured to rank on google and be engaging, tell everyone! Be sure your title is over-layed on the image and post to Instagram which will auto-post to Facebook for you, post on Pinterest, and send out a newsletter to your email community. Be sure to use the same catchy title for your blog post as your email subject line (no one is opening your email entitled “new blog post”). Now, your email subscribers are madly in love with you otherwise they would not allow you into their inbox. But you still need to woo them to get them to engage with your email and click through to your website. Be sure your email just gives them just a peak into your blog post so they’ll have to click through and help boost your Google ranking. It’s also a good idea to include offerings such as promo codes or freebies to your email subscribers to show your appreciation to your biggest fans.
BONUS: Affiliate Marketing
Affiliate marketing is a way that vendors get cheap advertising. It’s pretty simple: you sign up as an affiliate through their system, they give you a link to post on your web page or emails, it tracks sales that are associated with your link, and you get a percentage or cut of the sales. Besides the obvious monetary benefit to you, affiliate marketers (that’s you) are often given promo codes and exclusive sales to send out to their community. This is an excellent way to offer deals on products that you love and recommend in your blogs and email list anyway. These promos and discounts are an amazing tool to engage people and generate traffic to your blog. Pro Tip: set up a seperate “just for affiliate marketing” email account to use when registering as an affiliate with various parties.